Privacy Policy
Last Updated: January 2026
Life and Grief ("we," "us," "our," or "Company") operates the lifeandgrief.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using lifeandgrief.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number (if voluntarily provided through contact forms or newsletter subscriptions)
- Technical Information: IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar tracking technologies
- Usage Data: Interactions with our website, clicks, searches, and preferences
How We Use Information
We use the collected information for the following purposes:
- Analytics and website performance monitoring
- Affiliate tracking and commission management
- Site improvement and user experience optimization
- Sending newsletters and promotional content (with your consent)
- Responding to inquiries and customer support
- Compliance with legal obligations
- Fraud prevention and site security
Cookie Policy
Our website uses cookies to enhance your browsing experience. We use the following types of cookies:
- Essential Cookies: Required for website functionality and security
- Performance Cookies: Collect data about how you use our site for analytics purposes
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions
- Marketing Cookies: Used for targeted advertising and retargeting campaigns
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking cookies may affect website functionality.
Third-Party Links
Life and Grief is an affiliate website that provides links to third-party gambling and betting operators, including online casinos and betting sites. We are not responsible for the privacy practices, policies, or content of these third-party websites. Each operator maintains its own privacy policy, and we recommend reviewing their terms before sharing any personal information or engaging in gambling activities.
Your interactions with linked betting sites and casinos are governed by their respective privacy policies, not ours.
Your Rights
Under UK and GDPR legislation, you have the following rights:
- Right of Access: You may request a copy of personal information we hold about you
- Right to Rectification: You may request correction of inaccurate or incomplete data
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: You may limit how we use your information
- Right to Data Portability: You may request your data in a portable format
- Right to Object: You may object to processing for marketing or profiling purposes
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally:
- Contact form submissions are retained for up to 3 years
- Newsletter subscriber data is retained until unsubscription
- Analytics data is typically retained for 26 months
- Cookie data is retained according to individual cookie expiration settings
- Server logs are retained for up to 90 days
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data handling practices, please contact us:
Email: privacy@lifeandgrief.com
Website: lifeandgrief.com
We will respond to your request within 30 days of receipt, in accordance with UK data protection legislation.